Our Story

In 2019, we became obsessed with how demand is converted in an online world. In a race to convert as many customers as possible, things like order immediacy and deep discounting have become the norm.

But, alongside this, there’s been a slippery slope to eroding margins and lots of waste. Stories of inventory being burned in retail, as an example, has become commonplace.

We know there has to be a better way. We’re on a mission to help eCommerce transform their business models through using waitlists and smarter analytics to sell more and reduce waste.

Meet the Founders

First we brought you Twizoo (

exited to Skyscanner in 2017

) and are excited to start another company together. Backed by a formidable group of investors including

Moxxie

and

Connect

.

Our investors